The general population level progression from results to indicators to baselines, story, partners, what works and strategies, often leads people to ask next, "What performance measures will tell us if our strategies are working?" This, of course, is the wrong question. To tell whether our population level strategies are working, we must look to see if the indicator curves are turning. Indicators measure the extent to which strategies are working. Performance measures tell us if the individual components of our strategies are working.
For example, a partnership might come together to promote community safety as measured by indicators such as the crime rate or the percentage of people who feel safe. After working through the RBA/OBA process, they might settle on an initial three part strategy which includes community policing, improved lighting and a neighborhood watch program. To see if the overall strategy is working, we would look to see if the curves are turning on the selected indicators (i.e. crime rate and percentage who feel safe). As for performance, we would take each component of the strategy in turn and identify performance measures for that component. So for the neighborhood watch program, we might look at the percentage of neighbors signed up, or the crime rate for neighbors in the program compared to neighbors not in the program.
There is one other kind of performance measure relevant here, which may be the source of some of the confusion on this subject. For those managing the overall strategic planning process, there is a need to know the extent to which the strategy (or strategies) have been implemented, and how well they have been implemented. So a performance measure for the partnership managing the strategy might be the percentage of agreed action steps that are on track. Notice how this measure tells us how well the partnership is working, not how well the overall strategy is working. One could easily have a strategy that is implemented beautifully, but has no effect on the indicator baselines.
Friday, August 21, 2009
Measuring the success of population level strategies
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indicators,
performance measures,
strategy,
turn the curve
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Hi Mark,
ReplyDeleteAs someone who helps manage the overall strategic planning process within a UK local government context (children's services), I am currently grappling with what you have called 'the wrong question'. This is in the context of trying to support the establishment of an 'in-house' funder/contractor relationship in line with the drive for UK local government to become, first and foremost, a commissioner rather than simply a provider of public services.
While I appreciate that the final arbiter of a successful strategy would be the population outcome indicator curves, could it not be argued that performance measures, which after all have been chosen following partnership deliberation of what works, act as a useful 'working proxy' of strategy success?
In other words, if performance measure curves are turning, could it not then be reasonably assumed that, in due course, partners could expect to see turns in indicator curves? I suppose this is similar to the notion of performance measures acting as 'lead' indicators, with outcome indicators as 'lag' indicators.
Of course, if, in the event, the one does not follow the other (i.e. if improved performance on selected measures does not impact on population outcomes as initially hypothesized), then the suitability of one or other of the individual components of the strategy is clearly brought into question, and the proxy value of one or other of the performance measures invalidated.
Am I missing something, or is it a case of not so much 'the wrong question' as perhaps a 'yet-to-be validated answer'?
Kind regards,
Jay Hardman
Leicester
UK
Jay,
ReplyDeleteThanks for your comment.
Recall that for any given outcome (e.g. Children Safe) there is a three part list of indicators. The primary or "headline" measures are the 3 to 5 that are most powerful of the measures we have data for. Secondary measures are everything else that's any good but doesn't make the cut to be one of the 3 to 5. And finally there is the Data Development Agenda, which is a prioritized list of where we need new and improved data. (see pages 54 to 56 of “Trying Hard Is Not Good Enough.”)
You are exactly right that the concept of leading indicators suggests that for any given indicator, say rate of child abuse and neglect, there might be other measures that would show improvement earlier than a headline measure (just as in economics, increased demand for durable goods or lessening inventory might predict an economic upturn.)
My belief is that the first place to look for such leading indicators are the SECONDARY INDICATORS, not (yet) performance measures. So for example, the rate at which first time parents are connected to their community (as measured by percent who know where to turn for help as measured in a community survey) might increase ahead of a decrease in child abuse and neglect. I'm sure you could come up with better examples.
Remember now that at the very large system level, service system performance measures can play a double role as both performance measures for the service system and indicators of population well being. Take a look at "Trying Hard Is Not Good Enough" pages 99-100. So some powerful secondary measures might in fact be drawn from service system performance measures. Consider for example the percentage of first time mothers successfully engaged by a network of hospitals in parent education. This would presumably meet the definition of a performance measure playing the role of leading indicator. And I would simply ammend the statement to make clear that, when used in this way, the measure is actually serving as an indicator and not a performance measure.
This may seem like splitting hairs. But here is the problem this distinction is intended to avoid. It has often been the case in the past that we satisfied ourselves that services for children were working well and therefore this would inevitably lead to later improvements in the well-being of all children. We have case after case of where this has simply not been borne out. We have confused service system success with population success.
So if you bear this caution in mind, the first place to look for leading indicators are unambigous secondary indicators and only then to potential service system measures that might fulfill that double role.
Does this make sense? I invite others to weigh in on this……
Mark
And more....
ReplyDeleteHaving re-read your initial note: Does it follow that successful performance of strategy components is a predictor of strategy success? And if not does this mean that they are the wrong components?
Another way of phrasing this question is, "Could all components of a strategy succeed and the overall strategy fail?" I think the answer is "yes."
(1) We might be doing the right things but not enough of them.
(2) We might be doing the right things and yet the strategy is incomplete. I believe we have learned that strategies sufficient to turn population level curves require the contribution of many partners, and include no-cost and low-cost elements, some of which may be unusually difficult to assess. In addition, successful strategies must be sustained over time and must include a process (an ethos?) for continous rethinking and improvement.
In both of these cases, successful performance measures of strategy components would not be a good predictor of the success of the overall strategy to turn a curve.
This does not mean that partnerships responsible for developing such strategies do not have a responsibility to track component performance, to spur performance improvement and where necessary to redirect investments.
But we have such a long history of settling for the appearance and not the reality of change in quality of life for children and families. In looking for intermediate measures, we must be careful not to repeat this mistake in another guise. The improved performance of individual services and even whole service systems would indeed bode well for the quality of life of the customers of those services or systems. But these improvements could well take place in the context of overall deterioration in the well-being of the whole population of children. This is a simple summary of the whole history of child protection reform. We fix problems with services for abused children, but more children are abused.
Mark
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